Perfecting Professionalism: How to Improve Business Communications

As a start-up company, you will have to work extra hard to secure new clients. After all, they might have had next to no knowledge of your brand until you gave them a call or sent an email.

In addition to offering a reliable product or service, you must appear honest and professional to encourage them to buy from your company. To impress every potential client, read these top tips on how to improve your business communications.

Listen to Others

Listening isnt waiting for a person to finish talking to share your next idea or opinion. It is about absorbing what they are saying and then asking helpful, genuine questions. Dont throw a ton of information at a prospective client. Listen to their problems or concerns, ask questions, and recommend solutions that will match their needs. It will improve communication and help you build a friendly rapport, which could convince a contact to place an order.


Send Impressive Emails

It is likely both you and your team will need to send many emails each day to clients, vendors, potential business partners, and more. While you might not think twice about your spelling, grammar, or font when sending an email to a loved one, you must refine every professional email you send.

For example, you must proofread an email for spelling and grammar mistakes, incorrect URLs, inaccurate information, and more. Plus, you can highlight your companys professionalism and attention to detail with eye-catching email signatures. For instance, it must include a high-quality brand logo, the correct typeface, various contact details, and an attractive color palette.


Stick to One Point Per Conversation

A client or business associate will not have hours to cover multiple subjects over the phone, via email, or on a video call. Unless they request a long conversation to discuss different topics, you must aim to stick to one point per conversation. Otherwise, you could confuse them, which could lead to unrealistic expectations or frustration.


Dont Be Afraid to Ask Questions

A client or business associate doesnt expect you to have all the answers, which is why you shouldnt be afraid to ask questions to improve your understanding. If you dont understand a request, industry term, or process, ask them to elaborate. If you dont ask questions, it could cause problems that could have been avoided.


Honesty is the Best Policy

If you dont have an answer to a clients question or are unsure about the turnaround time for a project, inform them youll return with the exact information. If you attempt to wing it by making a prediction or generalizing, you could frustrate a client or create unachievable goals that will lead to disappointment.

If you dont know an answer or will not complete a task on schedule, avoid lies or apologize for a delay. Honesty is a big aspect of professional communication and strong relationships. If you are not transparent with a client or business associate, they might head elsewhere.

Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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