How to Get the Most Out of Your First Networking Event

Networking can be one of the most effective marketing tools for small businesses. 85 percent of small businesses say customers learn about them through word of mouth, far ahead of search engines at 59 percent or any other lead generation method, according to a recent survey of small businesses conducted by Verizon. Among word of mouth marketing methods, networking is one of the most important, with 36 percent of consultants saying they spend more time on networking than any other marketing method, and 34 percent saying networking generates more revenue than any other method.