Top 3 Elements Of A Successful Content Marketing Strategy

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Content marketing is one of the hottest things in the business world today. It’s the art of using content to market and promote your business. The key benefit of this is that you let consumers engage with your brand on a more natural level. You’re not pumping out loads of advertisements and throwing fliers in their faces – they choose to engage with your content, and this leads to much higher conversion rates. 

 

If you’re keen to put together a successful content marketing strategy, then you need to have all of these elements:

 

A clear brand identity

Content marketing is useless without a clear brand identity and brand message. Consumers need to take in your content and understand what your brand is about and the main values you stand for. This is crucial as it helps you connect with your target audience. People will identify with your brand, which brings them closer to you. If they feel like you have the same values as them, this increases the chances of them wanting to be a customer. 

 

Plus, your brand identity fuels your content. It determines the tone of voice in everything, the precise topics you cover, and so on. 

 

Different forms of content

Content can take many forms; written content, visual, audio, website copy, social media posts, etc. It’s essential to cover as many forms of content as possible. Video production is a big thing these days as many audiences prefer to watch content than read it. As such, if you visit website here, you’ll see how a production company could help you produce video content for your marketing strategy. It’s particularly useful if you have a youthful target audience with a short attention span!

 

Don’t just stop at videos, try and produce many different forms of content to appeal to sections of your target audience. This also gives you more ideas to keep producing content on a regular basis. Therefore, you keep people engaged as there’s always something for them to enjoy.

 

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Content for different stages of the buyer’s cycle

The buyer’s cycle – often called the buyer’s process – refers to how most people go about buying something. They go on a journey that takes them through various stages. In the beginning, a buyer starts off with a question. They want to know more about a certain product before they go ahead and buy it. Then, they start to research the product and see who offers it. After this, they’re likely to whittle down their options and figure out which company to choose. Finally, they make their decision and go ahead with the purchase. 

 

A killer content marketing strategy will take all of these stages into account. You need to have content that tackles every part of the buyer’s journey to help push them through the funnel and choose your business. 

 

With these three elements, you will have a stunning content marketing strategy. It will be built around your brand image, offer diverse forms of content, and tackles the buyer in every stage of their journey. As a result, the conversions will come in thick and fast. 

 

Lisa
Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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