Marketing Your Start-Up: A Mini Guide

When establishing your start-up business, you should ensure that you put sufficient time into marketing. Effective marketing campaigns can drastically affect the success of your business, from the potential customers that you receive, the local footfall, and the number of people that know about your business.

  • Digital Marketing Agencies

If you are struggling with any aspect of your marketing campaigns or would like advice in establishing a successful digital marketing campaign, then you should consider employing a professional digital marketing agency.

DMG can help you combat the problems and hurdles that your campaign faces through targeted marketing, social media marketing, and improving your SEO. Their expert help can ensure that you have a professional foundation on which to base your campaigns and the ability to grow your digital marketing if you aren’t receiving the traffic you need.

  • Social Media Marketing

When you first set up your business, one of the best steps that you can take is to set up social media pages for your business, such as Facebook and Twitter accounts. Not only can these pages contribute to your Google ranking, but social media accounts give you the opportunity to play with your branding and communicate with potential clients.

Social media will often include the necessary information about your company, as well as your location information. Apart from the basics, you should consider posting shareable content regularly to attract a wider audience and running competitions where entries require people to share your company’s post.

  • Optimizing your SEO

One of the best ways of marketing yourself to your clients is being able to rise high enough on Google rankings. To do this, you need to sign up with Google My Business and consider keywords artfully, thinking about the words and terms that people looking for your kind of business are searching.

If you have a physical store, you should consider your local SEO, such as ensuring that your location is one of the key terms that you add to your homepage and menus and that you let Google My Business know your location information.

  • Perfecting Your Website

A large part of digital marketing is perfecting a website that will make people want to stay on it long enough to find out all the relevant information that they need to know. To do this, you should ensure that your website is ready for a mobile-first system, where your format and loading speeds are optimized for general viewing on a mobile device.

You should also ensure that your website looks professional and is easy to navigate, as this will ensure that more people are likely to use your website.

  • Email Marketing

A large part of targeted marketing is email marketing. To be proficient at email marketing, you should create tailored mailing lists so that your potential clients receive only the information that is relevant to them. To establish these, you should have the option to sign up to your mailing list on your website and when past customers buy a product from your website.

Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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