5 Important Things that Start-ups Often Overlook

When setting up your start-up, there are many things which are crucial to consider. As you are concentrating on the basics such as selling your products and finding clients, it can be easy to forget some of the other aspects that start-ups need to deal with. With this guide, you will never forget any important things on your to-do list again.

  1. Security Features

Now that the majority of businesses are based online, it is just as essential to protect your business’ online presence as it is to establish it in the first place. Without the correct security features, your business could be subject to cybercrime that could potentially damage your start-ups, such as theft, fraud, and hacking. Therefore, you should ensure that you install as many security measures as possible, such as firewalls and multi-factor authentication.  Watchguardonline.co.uk can help you to find the right security solutions for your business through their wide selection of security kits, including expert health checks for any firewalls you currently have installed.

  1. Physical Marketing

Digital marketing is crucial for businesses of all sizes, allowing owners to communicate with a wide range of people at once. It often means that companies forget to make an effort when it comes to physical marketing schemes such as leaflets, mail, and attending community events versus digital marketing. However, for local businesses, physical marketing is still essential as this can help you to make your businesses’ presence known directly to people in your local area, and people who may not use social media or the internet, such as older people. To upgrade your physical marketing, you should use online software to help you make leaflets and check local events in your area.

  1. Cash Flow Measures

Ensuring that your cash flow is consistent is one of the most critical aspects of business, and yet is also one of the most overlooked. Excellent cash flow is essential if your business is looking to expand in the future and continue to do business past its first year. To ensure that you have an instant cash flow, you should consider taking pre-orders for any new products that you are producing to make sure that they are selling well in the first few days and introduce promotions and packages that make your clients feel as if they are getting a good deal for a limited time.

  1. Good Energy Costs

For businesses that run out of a store or an office, finding the best prices for your energy bills is of vital importance. The cost of energy bills can drastically drain your income if you do not get the right deals for your business, leaving you with less money to reinvest into your business. To ensure that you get the best energy costs, you should look at comparison websites which can help you to determine what the best deals are for your business and what these costs include.

  1. Market Research

When setting up a business, many entrepreneurs set up their business and buy stock without performing market research first. However, market research is incredibly important to ensure that you know what your target audience is looking for, reduce any loss your business might be making, and allow you to understand your competitors.


Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

Leave a comment

Your email address will not be published. Required fields are marked *