How To Launch A Successful Startup

Having a great idea or solution to a problem means you’re one step closer to running a successful startup. While being your own boss is challenging and a lot of responsibility, it can also be quite a rewarding position to be in.

Anyone can try to launch a startup, but unfortunately, not everyone will be successful at it. This is why it’s so important that you learn what it takes to get up and running and increase your profits and visibility over time so you can ultimately thrive. Find a product or service you’re passionate about and then be prepared to work hard and dedicate a lot of time and energy to launching a successful startup.

Have A Digital Presence

With the advancements in technology, it’s very important that your business has an online presence. A few ways you can go about doing so is by creating and launching a website and mobile app. To ensure a proper rollout and end result it’s a wise idea to get in touch with a company such as They can perform testing for you and offer advice for making certain enhancements and corrections to ensure a smooth outcome.

Hire Wisely

You’re going to want help reaching your goals and winning over new clients at your startup, especially at the beginning stages when there’s a lot going on. Therefore, it’s a good idea to hire a team of people who can help you achieve success with your business. Be mindful to hire the right people for the job and not just those who you know or are your friends.

Create A Marketing Strategy

One of your first objectives when launching a startup should be to start gaining a client base. You’re going to need to prove that you have the sales and earnings to sustain a business over the long-term. You can have a successful startup by committing to creating a marketing strategy and making sure you get in front of your target audience.

Stay Focused

As a business owner, you’re going to have a lot on your plate on any given day. You can launch a successful startup by staying focused and not allowing distractions to get in your way or throw you off balance. You’ll find you’re able to get ahead quicker when you’re setting a few goals at a time instead of trying to tackle all you want to do at once. Be honest with yourself about what’s working and causing you the greatest trouble so you can address any issues immediately.

Meet with Other Entrepreneurs

Although you’re someone who knows a lot about your product or service and business in general, it doesn’t mean you have all the information you need to succeed. It’s in your best interest to put yourself out there and start conversations with other entrepreneurs about what advice they have for you. It may help to secure a mentor in the space who can help guide and train you so you’re sure that you’re concentrating on the right aspects when it comes to running and growing your company.

Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.

Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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