Strategies To Improve Brand Reputation

 

Brand reputation is something that every consumer considers when looking to make any kind of purchase. Time and time again, they will select the company that has a positive reputation over an unknown brand or one with a poor reputation because it is likely that they will have a good experience by using the established company with a good reputation. This makes it challenging as a startup to succeed as you will need to create a positive reputation for your brand which can be challenging to do when starting as a smaller company. It is possible to develop a good reputation, but it will take continuous work – here are a few strategies to try.

 

Go Green

 

Going green is a smart move in today’s climate with consumers becoming increasingly eco-conscious. In addition to helping to improve your reputation as a brand that cares and has values, going green can also help to reduce your operating costs in addition to the environmental benefits too.

 

Make Customer Service A Priority

 

Brand reputation is largely established through customer service. How you interact and engage with your customers influences how they perceive your company, so you must make sure that they have a positive experience and that any issues are handled swiftly and promptly. This is an area where smaller companies can excel and an area that larger companies often struggle with so it is a great way to improve your reputation.

 

Listen To Feedback

 

Every business should seek feedback from customers and then use this to make positive changes. You can use tools like HappyOrNot to gauge customer satisfaction and identify areas in which you could make improvements to your company. This is a highly effective way to boost reputation because you will be improving on areas that have been highlighted by your existing customers.

 

SEO

 

It is the companies that appear near the top of the search engine results lists that have the best reputation because they are deemed to be authoritative brands. You can use SEO strategies to rise through the rankings and level the playing field, plus this will also direct more traffic to your company website.

 

Use Social Media

 

You can use social media to show your expertise in the industry; thisis a highly effective way to improve your brand reputation. Make sure that you are posting high-quality content regularly which paints your company in a positive light and is of value to your target customer.

 

Stand For A Cause

 

Standing for a cause is a great way to show that you are a brand that cares which is key in today’s day and age. Donating profits to charity, raising awareness for a cause, promoting ethical business operations and getting involved with the local community are all smart ways that you can improve your brand reputation while making the world a better place.

 

If you want to improve your brand reputation, it is important to be aware that this can take time and will be an ongoing process, but the above are all effective strategies that that will deliver results.

Lisa
Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.

Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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