Tips for Starting a Small Business

Starting a small business has numerous advantages, including greater independence and financial gain. Running a business also means that you will have more control over your working environment and career. That being said, managing a business is a massive undertaking, and you will be responsible for ensuring that you get a good return on your investment. To help you achieve business success, here are some useful tips for starting a small business: 

Start with a simple business plan  

You may have big ambitions for your company, but it is always advisable to start your business on a small scale and then expand your operations when possible. Keeping your business plan short and simple will give you direction without over-complicating things. This will allow you to focus on the core elements of your business that will help drive growth and profits. Another benefit of a simple business plan is that it will make it easy for investors and lenders to read your proposal and get an overview of your company quickly. As your business progresses, you should expand your business plan to reflect growth and development within your company. You can find many online guides on how to write a simple business plan

Attract a high-quality team 

Your team will play an essential role in your business’s operations and can ultimately make or break your small business. There has been an increase in job openings over the years, which means that candidates have greater choice and higher career expectations. With that in mind, you must create a strong recruitment strategy and focus on attracting quality candidates. You can make your small business more appealing to top candidates by creating a welcoming, supportive work environment and involving employees in your company, i.e., by offering business shares. This will make staff feel more invested in the success of your small business and help drive employee loyalty. 

Hire a business coach 

Hiring a business coach may seem like an unnecessary expense, but it can offer numerous benefits to your company. In particular, a business coach is an expert in the field and will possess the skills and knowledge to guide your business towards success. According to, a business coach will also provide you with a valuable source of encouragement and motivate you to achieve your business goals and objectives. This support can prove extremely valuable, especially if you are starting your first business or are fairly new to the business world. For that reason, you should always consider hiring a business coach if you have the budget available. 

Understand your target audience 

The most successful brands and organizations have a clear understanding of their audience and how to reach them. Learning about your target audience will allow you to tailor your products, services, and marketing to your specific customers. This should help you increase sales and revenues over time. Make sure you do thorough market research and take the time to understand your target audience by learning about their wants, needs, and behaviors. 


Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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