5 Creative Ways to Draw More Customers to Your Startup

As a startup business, your number one goal should be to attract as many people as possible to your brand. No matter what field of business you’re in, generating sales and spreading awareness of your products or services is vital to maintain a successful operation.

If you’re struggling to gain traction, here are 5 things you can do to draw more customers to your startup.

 

  • Leverage Your Existing Network

 

If you’re yet to gain much interest in your startup, the best place to start is by reaching out to your existing network. Word of mouth marketing can help expand your audience and grow your company, so developing a core selection of customers who can make referrals is essential. Tapping into your immediate network can help you establish who may be the perfect fit for your products or services.

 

  • Add Calls to Action

 

There are numerous strategies that you can implement in your marketing to draw in new consumers. Adding a call to action to every piece of marketing that you send out will benefit your operation and expand your audience. Whether it’s a post on Instagram, an email newsletter, or an offline marketing strategy, once you have created a marketing plan, you will know how to add in calls to action.

 

  • Host a Flash Sale

 

Known to help convert leads, a flash sale will encourage visitors to try out new products or services that you have to offer. Once consumers try a new product and like it, they’re likely to tell their friends and family which can grow your customer base. There are a number of platforms you can use where you will find a flash sale e-commerce guide that can teach you how to sell more than $3 billion on autopilot. 

 

  • Offer Free Trials

 

With many rivals to compete against in the business world, standing out can be difficult. To turn interested readers into loyal buyers, a practical tactic that you can implement is by offering free trials of your products. Free trials are a fantastic way to market and attract new consumers. Showing that you are confident in what you have to offer will entice potential customers and make them more likely to stick around. 

 

  • Revamp Your Social Media

 

For online businesses to succeed in this day and age, it’s vital that you have a prominent social media presence. If you have a business page on Facebook and aren’t getting the traffic you anticipated, it may be time to revamp your content. Keeping your social media pages regularly updated with fresh content and being on hand to answer customer inquiries 24/7 will show that you’re dedicated to your brand. Customers expect a fast response, so it’s essential that you have excellent communication skills and always put the customer first.

Once you’ve turned your idea into a business venture, it’s natural that you will want to expand and grow your company. To do this effectively, all the strategies listed above can boost your startup operation and help enlarge your audience.

Lisa
Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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