4 Ways The Internet Can Benefit Your Business

(Unsplash CC0)

You already know how wonderful the internet is, of course.

You can stay in touch with friends, share your opinion on the world, and watch funny cat videos! The internet is awesome!

You can also use it to profit your business.

#1: Compare the prices of your regular business expenses

The more money you save on a monthly basis, the more you will have to spend on growing your business. So, use comparison tools to make savings on your utilities and insurance. Research supply companies and bookmark those who offer the best deals on the items your business needs. And if you’re paying over the odds renting an office space, head over to a property site and look for something that is less damaging to your finances. 


#2: Utilize Digital Marketing Methods

By coming to this website, you will appreciate the importance of digital marketing. By utilizing the advice we have to give on blogging and running Youtube ads, your business will benefit from two of the more popular marketing methods. And there is so much more you can do, whether it’s using social media ads to promote your business, or capitalizing on email marketing. With the internet, you can reach more people than ever before, so consider all aspects of digital marketing, and dip your toes into as many areas as you are able. 


#3: Research your competitors

What are your nearest business rivals up to? In the pre-internet age, it would have been difficult for you to find out, but now that you’re online, you can do it with ease. Check out their websites and get a handle on the products and services that they are offering. Visit business review sites and find out what their customers are saying about them. Scroll down their social media pages to learn more about their followers. Google their brand name to check on how well they are ranking on search pages. And use these online tools to further scope out your nearest competitors. When you understand what they are doing, you will be able to make changes to your business, especially if they are bettering you. So, you might alter your prices, improve your SEO, and market to their social media followers, as just a few examples. 


#4: Showcase your expertise

If you’re good at what you do, and if you have knowledge to share, then showcase your expertise online. You can do this through tutorial videos on your website and on YouTube. You could write an e-book and sell it using the tools provided by Amazon. And you could visit industry forums too, and share your opinion with others. These are just a few examples – you can probably think of more – but the same thing will become true with all of them. When you showcase genuine expertise, people will take notice of you. They will take you more seriously. And that could do much to improve perception of your business. 

So, watch funny cat videos if you want to. And share photos of your meal on Instagram if you feel the urge. But remember what the internet can do for your business too, and make the most out of what it can offer you. 


Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

Leave a comment

Your email address will not be published. Required fields are marked *