What is the best online software for your new business?

Starting a new business is the perfect opportunity to run things the right way from the very beginning. When you are hiring your workforce and building your teams, ask them what types of software they have used before. You might get some good ideas about a new way of working and applications that can speed up your workflow.

Much of the newest business software is now available in the cloud; this can help with the implementation of the software and getting your employees access to it. Here are some of the best applications to use with your new business.

Accounting

One area that online software can make a huge difference is in accounting. Trying to input all the income and expenditure can be time-consuming; therefore, you will need an application such as SAGE or QuickBooks. Both these applications can keep track of all your transactions and give you a comprehensive spreadsheet.

Backup and Recovery

Regularly backing up your files is essential to protecting your data and your customer’s information. However, if all your backups are stored in your office, then although your data is safe from deletion, it is not safe from damage or fire.

A better option is to use cloud-based backup software such as Mozy. Applications such as these will upload all your data to external servers. Not only will this protect your data from damage, but it will also help in the event of a cyber-attack.

Human Resources (HR)

If there is one team that needs to have the best technology and software, it is HR. Your human resources team are responsible for recruitment and training but also analytics. The better their software is, the more help they can give to you and your employees.

There are a few cloud hr software applications available, such as XCD, which upload all your employee data and make it shareable across your team. It means each member of the team can access and amend the documents wherever they are.

Marketing

Online marketing is where many businesses are concentrating their efforts. Many customers now do so many things online, that more traditional advertising is becoming ineffective. It makes sense that if you are marketing online, then your marketing software should be online as well.

Applications such as Topica can set up email marketing campaigns. It will not be seen as spam because you are using the email addresses of people who have signed up to your mailing list. Other applications allow you to create and customize each email for a particular person. It makes for a more personal experience, something that many consumers like and may become repeat buyers. With email still being one of the most useful forms of marketing, it is something you need to get right.

By using software such as these, you can get your new business running smoothly and start to interact with your new customers through your email campaign and on social media. Soon, you will be building a significant online presence.