Choosing the Tech Solutions That Will Benefit Your Start-Up

Whatever the nature of your start-up, in today’s world there will be some form of technology that can make running your business easier, more productive, and more profitable. There are also plenty of examples of software and hardware that is sold to new business owners without it being of any real benefit to them. When it comes to selecting the technological solutions that will be of genuine benefit to your business, don’t be fooled by the marketing hype. Although if you find yourself being persuaded by a clever piece of marketing, it could be worth making a note of their methods!


The chief consideration when spending money on anything for your business is whether it will be cost-effective. In terms of software and online tools, there are numerous free downloads available, and if they aren’t costing you anything, then you might assume that they will be highly cost-effective. However, if you unwittingly introduce malware onto your system, it could be disastrous! Even if it is genuine, the software you’re using could be costing in terms of using up too much staff time or failing to deliver the results that paid software could. Therefore, you need to take into account all the implications of using a free resource before deciding which is best for your business.

How smart solutions benefit your business

Spending money on any kind of tech should be balanced against the advantages you gain from it. The best solutions will save you time and money, two of the most significant impact factors on your start-up’s success. Accounting software that scans receipts and adds the information to your spreadsheets is clearly going to save a considerable amount of time, as your staff will no longer need to manually input all the data. You will also benefit from improved accuracy and instant accounts updates, plus you will be able to use your accounting software to run reports on your accounts to help you analyze your cash flow.

Tech for specialist businesses

You can benefit from using tech in even the most specialized of industries. For example, if your business involves designing printed circuit boards, then using a specialist design tool provided by Altium will allow your staff to optimize the time spent on the design process. No matter how small your niche is, you will probably find that there is a piece of software available that will help you streamline your processes, so it’s to your advantage to research what is on the market. Industry publications and websites are good starting places for sourcing tech that’s relevant to your business, or if you have a function in mind and want to find out if there’s a solution for it, try entering your requirement into a search engine and see what results you get.

Tech isn’t the answer for all your start-up needs, but there will almost certainly be a technical solution to at least some of your productivity and efficiency issues. Just be sure to get a full picture of what you will gain from using a particular piece of tech before committing to it.


Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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