Make Your Restaurant Successful With These Tips
Opening a restaurant is a huge deal. Hospitality is a high-turnover industry to work in and you need to know that your restaurant is going to make it where so many don’t. There are a lot of factors to consider when you are opening your own place, from budget to location and more.
What you want the most, though, is success. You want to know that you are investing in the right water cooled chillers for the kitchens, and you want to know that the furniture you choose for the main front of the house is impressive enough for diners to want to walk in, sit down and then recommend your restaurant to everyone that they know. It’s a business that has so many variables, but success happens for restaurants in so many different ways. Below, we’ve got some tips to help you to gain that success you are reaching for. Let’s take a look:
- Hire A Fantastic Chef
What’s the point in having a restaurant with a mediocre chef? It doesn’t matter whether you are flipping burgers for takeout or you are offering gourmet sushi – if your chef cannot cook your cuisine of choice, you’re already losing. People choose the same restaurants over and over because of the food. Sure, they go for the decor and the service, but it’s the delicious food that keeps people coming back, and that means that it’s the chef!
- Location Matters
We just talked about hiring the best chef, but is there any point if your restaurant is located in the back end of nowhere? The success of your business is going to be determined by location, too, so you need to really do your research here. The reason the rent is so high on city restaurants is because of the postcode, so think about what people want from a restaurant in their areas, and roll with it when it comes to location. Be accessible – it’s the only way you’re going to bring in the custom.
- Make Sure You Have Money
Every restaurant goes through a period of a slump – just look at 2020! The pandemic this year has shut down several previously successful restaurants, and those who are surviving without a delivery service have people at the helm who have a budget in the bank for times just like this. You need to make sure that a financial crunch won’t crush your business dreams, and ensuring that you have enough money aside until you are established as successful is key.
- Make Your Brand Stands Out
Every business has to be carefully represented and your brand is just as important as anything else. You have to think about the successful restaurants in your cuisine industry and how you recognise those big brands. The golden arches, the Colonel – these are brand images that people can identify with automatically. This is what you want for your business, too. You need your logo and your brand imagery everywhere and you need to ensure that it’s more than just a restaurant identifier. This is how you build trust in your brand with your customers!
- Make Your Menu Memorable
Ah, food. Everyone loves to go out and choose food off of a menu, but no one wants an overcrowded menu with too much choice. When you know what cuisine you are offering, stick to it and stay in your lane. Your menu has to be unique, but it also has to be priced carefully so that your customers can see that your food is in their budget. Transparency is so key in building trust with your customers, and you need to know that they are salivating just looking at the food that you have on offer.
- Get Online
So, you’re opening a brick and mortar restaurant – great news! However, that doesn’t mean that you cannot also have an online restaurant. Home delivery – especially now – is making an absolute killing. If you are able to offer customers a takeaway option, you are going to instantly step ahead of the competition. An eat-in and an eat-out option will appeal to your diners who know that they don’t have to get to your restaurant to get the amazing food that you offer. A dedicated website is a must, and this is a service which you should outsource for so that you can get this totally right.
- Promote, Promote, Promote!
There are very few things that you should do aggressively as a business leader, but promotion is one of the things that you MUST do as hard as possible. You need as many cost-effective marketing options as possible so that your business is going to be on the lips of everyone in anticipation of your opening day! Promotion in the form of online advertising, social media and leafleting will make your business stand out from the crowd.
- Customers – They’re Your Bread & Butter
You need to invest what you can in the comfort of the people ordering from your restaurant. They are your guests, so buy the best kitchen equipment, the best back-up refrigerators (just in case) the best ovens and offer the best service. The best service is a must, but you need to think about what will leave your guests with a memory that is positive after interacting with your restaurant.
- Bring In The Experts
You may be excellent at what you do, but there are always people out there who know more than you do. Bring in the experts and ensure that your business has people behind it, guiding it to success. It’s key for you to have the right mentors working with you to get this right. You don’t want to be another statistic, and you don’t have to be. The right mentors will partner with you and help you to keep your business afloat.
Running a restaurant is no easy feat, so don’t let it be something that defeats you. Follow the steps above and change the way that you run your restaurant from day one!