How to Create a Content Marketing Strategy

A content marketing strategy defines a brand’s tone of voice online. It can, therefore, determine how successful a company will be at marketing a product or service to their chosen demographic. The good news is, it doesn’t have to be hard to create a solid marketing strategy for your growing business.

Be Authentic

People are looking for brands they can trust, and they will be able to tell if you are fake. That’s why you must ensure everything you write, say and do is consistent with your core company values, personality and passions. Otherwise, you will appear to be a deceitful brand, which will prevent an audience from putting their trust in your business.

An authentic content marketing strategy can encourage trust in your company, which will make potential customers more likely to make a purchase. However, you must remember that the content marketing strategy should not be designed to increase sales alone. It should be more about who you are, what you can do and why you do it. Your brand is your humanity, so give a customer a reason to want to buy from your business.

Start a Blog on Your Website

The biggest part of content marketing is blogging. It’s one of the simplest ways to build your brand and promote your content. It’s believed the average website with a blog will generate 67% more leads in comparison to those without one. What’s more, it’s thought 81% of web users trust the information they read on a blog, so it can be an effective marketing tactic for improving your brand’s trust factor.

Optimize a Blog for Social Media

Social media is a powerful way to create a blog following. The better your content is, the more shares you may gain on platforms such as Facebook, Twitter and LinkedIn. If you want your content to go viral, you should take advantage of the many free tools available online, so you can optimize your blog for social media sharing. For example, you can add a free plugin on WordPress that encourages visitors to share your blog post, if they like what they have read. It’s a quick way for visitors to share your content, which can drive additional leads and boost your brand awareness.

Understand Your Audience

You must identify who you are writing to before you start writing, which means creating a buyer persona for each type of customer. For example, if you are writing about a product or topic, you will need to use a tone of voice to engage with your target audience.

Ask yourself who the reader is and why they would choose to read your content, so you can provide them with the information they might be looking for online. If you are unsure how to alter an angle to complement different demographics, we recommend SEOClerks, who’s pool of freelance writers can adapt their writing style to suit your brand.

Have you developed a successful content marketing strategy for your business? Tell us all about it in the comment section.

Lisa
Lisa Besserman, Founder and CEO of Startup Buenos Aires, has been named as Business Insider’s “Top 100 Most Influential Women in Tech”, and the 2014 “Business Innovator of Latin America” by the Council of the Americas.
Lisa moved to Buenos Aires from New York City to create Startup Buenos Aires, the organization that represents the startup, tech and entrepreneurial community of Buenos Aires, Argentina.
Startup Buenos Aires has been one of the main catalysts for strengthening the tech ecosystem in Latin America, by bringing global startup initiatives, development projects and investment opportunities to the region.
Under Lisa’s leadership Startup Buenos Aires has been credited as “Top 3 Growing Startup Cities” by CNBC and “5 Emerging Global Tech Hubs” by Entrepreneur Magazine.

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